CLXNS Technologies, 2023 to 2024
Digital X
One internal platform for running marketing campaigns and loan collections, built for lenders like Bajaj Finance.
- Client
- CLXNS Technologies
- Timeline
- 2023 to 2024
- Scope
- UI/UX, Web app, Dashboard, Data visualisation
+37%user engagement
The problem
CLXNS ran campaigns and loan collections for banks and lending companies. Everything lived in separate places: campaigns going out over SMS, email and automated voice calls, a long list of banks and lenders, internal user roles, and recovery numbers that someone had to pull together by hand into a financial review.
What I did
I led a small design team to bring every part of the work into one platform. Campaigns, clients, content and user management each got a clear home, and recovery numbers became visual dashboards that make the next decision obvious.
What changed
One place instead of many, faster decisions, and a 37% lift in user engagement.
Screens
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Campaign dashboard across channels Directory of banks and lenders Content management
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